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Mylene Abiva

President & CEO FELTA Multimedia Inc.


FELTA Multi-media inc. turned 45 years old business, founded in 1966 by Mylene's parents, Felicito and Teresita Abiva. Mylene is the President/ CEO, FELTA Multi-Media Inc., a manufacturer and distributor of innovative educational materials for the school Market. FELTA is the ‘Exclusive Distributor’ of LEGO Education and LEGO Early Learning in the Philippines. She is the pioneer in introducing LEGO Robotics in elementary and high schools in the Philippines and the National organizer of the Philippine Robotics Olympiad from 2002 to the present. FELTA is also the trail blazer in introducing Education products.


Mylene is the former president of the Philippine Marketing Association (2009), finalist- ENTREPRENEUR OF THE YEAR Award by Ernst & Young in 2009, finalist in GWAD LIDER Award (Science & Technology) in 2010, first Certified Professional Marketer (CPM) of Marketing Institute of the Philippines in 2011. GO NEGOSYO Movement advocate, she involved in giving talks and mentoring aspiring entrepreneurs in the Philippines. Mylene is also an active member of the Women Business Council of the Philippines.