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Jeroen Maas

Lecturer and Project Manager at VU University

Jeroen Maas has been a part-time lecturer at the Athena Institute for the past eight years and joined as a full-time project manager / researcher in 2009. He teaches entrepreneurship in the health and life sciences, management of innovations and management of health care organisations. He coordinates the Management and entrepreneurship stream of the Master’s Programme MPA. Currently, his primary research topics are entrepreneurship in developing countries and the uptake and distribution of social and technical innovations to uplift livelihoods at grassroots level in Bangladesh. Before joining Athena, he worked at Atos Consulting as executive business consultant, involved in the organisational change management that accompanies the introduction of innovative techniques and an entrepreneurial mindset in multinational companies (care organisations and industry). He was a policy writer at the Dutch Ministry of the Interior and Kingdom Relations. Prior to this, he was consultant in Kenya for a number of organisations involved in socio-economic development, water and sanitation, clean air, and responsible energy initiatives. He received his master's degrees in both Biology and in Culture, Organisation and Management from the VU University Amsterdam. For the VU University, he started his first projects on entrepreneurship at the bottom of the pyramid in Bangladesh in 1998.


Forthcoming articles will be on the following entrepreneurial topics:

  • Training and fostering entrepreneurship at grassroots level in Bangladesh, including proof of its effectiveness
  • Conducive factors for entrepreneurship at the bottom of the pyramid, results of 4 years of empirical research
  • The reasons why some people invest in risky social entrepreneurial behaviour in a low-trust, poor environment.