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Colin Jones

Senior Lecturer of Entrepreneurship, University of Tasmania

Dr Colin Jones coordinates the Entrepreneurship program at the University of Tasmania (Australia). Prior to joining academia, Dr Jones had extensive experience starting up and operating a range of service related businesses, with varying levels of success and failure. Previously a very poor student academically, Dr Jones is a strong advocate for student centred learning approaches in higher education. He has been recognised nationally and internationally for his research and teaching and learning achievements. He has published more than 60 peer-reviewed journal and conference papers and recently published his first book titled ‘Teaching Entrepreneurship to Undergraduates’. Dr Jones’s current research is focused on small firm survival, specifically looking at the interaction between independent firms and franchised firms.