Fadi is an entrepreneur and interactive communication specialist with over 15 years experience in the Internet industry and digital media. He established Born Interactive in 1996, driving it to become one of the leading regional New Media agencies. In 2009, he also co-founded Travel Systems with Lebanon’s leading travel operator: a company specialized in the design and development of full-fledged online reservation systems and solutions for the travel industry.
Fadi combines business, marketing, and management skills to Web design, development, planning, implementing Internet strategies, e-commerce and marketing campaigns. He has conducted multiple e-marketing campaigns for local and international brands and institutions; extensive knowledge of major search engine referencing, optimization, monitoring and ranking tools, paid inclusions, etc.
He has extensive expertise in creative digital communication and web on platforms ranging from Web 1.0 to the latest Web 3.0 mobile apps and social influence marketing.
Fadi continuously interacts with different cultures and languages. Managed and consulted on projects for clients and target audiences from Asia, MENA, Arabian Gulf, Africa, Europe and the US. Projects include Arabic, English and French which are languages that he speaks, reads and writes fluently.
He holds a Master in Management, with Marketing major from SKEMA Business School in France, a Diploma in advanced Design and Development of Interactive Multimedia Products from The Lebanese Academy of Fine Arts (ALBA) in Association with the National Institute of Audiovisual Media (France) as well as a BS in Economics from Saint Joseph University in Beirut, Lebanon